We're here with 5 kids; Sophia, Mitze, Dulci, Brian and Angel and their Moms. The kids' energy is infectious and crazy, within minutes we're lining up for our turn on the giant slide. The kids don't notice the wait, they hop around chatting and singing, then take their turn, then we're off running to the next ride.
We run past confectionery stands, hamburger vans and ice cream stalls. All of a sudden Sophia calls out "ice cream!" and pulls her Mom's sleeve towards the cart. We all follow, without questioning, and choose our flavours. There's a pause and smiles as we unwrap and take our first licks, but then we're off again heading towards the roller coaster, with ice cream dripping on our hands.
Not for a moment did we think if it was a good time to eat ice cream - 11am, just before lunch, just before a roller coaster ride... this was obviously not a rational decision.
Ice cream calls to our senses and speaks to our emotions, but it by-passes our brains! That's why there's never a reason to eat ice cream, and never a reason not to.
Opportunity: Seduce the senses. Engage the emotions. Bypass the brain.
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