Surprise Me. Singapore.

A new wave of quirky ice-cream shops has surfaced. While they offer a familiar, homey atmosphere, the ice-creams they carry don't come in the usual familiar flavours.

Island Creamery is one of such agent provocateurs of Singapore’s ice-cream scene; a shop that presents a wide assortment of unusual ice-cream flavours – from Horlicks (a popular breakfast beverage) to Chendol (a popular local dessert) to Tiger Beer (a popular local beer). But these are just the tip of the iceberg. There’s an endless spread of new flavours on display.

‘Teh Tarik’ is a milk tea sold in most local coffee shops.

‘Pulut Hitam’ is a popular Malay desert.



This is Mikey, son of the guy who owns Island Creamery. He says his dad is like the Willy Wonker of ice-cream. “Tired of the usual naff flavours, dad is always experimenting with new exciting concoctions to entice the taste buds of their customers,” he says. Though too modest to claim it, they have actually started a quiet revolution. And attracted a curious stream of people into his little Island (of unusal) Creamery.

Other shops with equally quirky offerings are 'Daily Scoop' and 'Cold Rock Creamery'. Like Island Creamery, they've sought inspiration from real food flavours. They carry an amazing spread of cool flavours like Wasabi Mango, Ginger Crumble, Chilli Chocolate, Lime & Black Pepper.



TRUTH:
Few rules apply when it comes to flavours. In fact, real food flavours make the easy cross into ice-cream flavours.

OPPORTUNITY: Be the ice-cream rebels. Be the one people come to when they seek surprise.