New Ways of Eating Ice Cream. Singapore.

Singapore is a rather small island. But when it comes to eating ice-cream, we have broken more than a few rules. For example:

1. We sandwich our ice-cream in a slice of bread.




2. We have different ice-cream flavours all mixed up together.



3. We have ice-cream that comes in all sorts of different ‘tropical fruit’ flavours.


These are called Potong ice-cream. They come in sticks, and usually cost S$1 each. Interesting tropical fruit flavours range from Durian and Jackfruit, to Red Bean and Sweet Corn.

4. We also encourage a generous topping of Milo or Horlicks on even the best quality of ice-creams. (For the uninitiated, Milo and Horlicks are hot malted beverages usually taken as breakfast.)



5. We also put ice-cream into the savory Indian pancake: Roti Prata.



It used to be only eaten with curry....



But today, Prata shops now offer a new variation – one that’s wrapped around generous servings of ice-cream.


This is a shot of a prata with at 3 scoops of ice cream wrapped in it. With fresh chocolate and strawberry sauce drizzled on top.

If you're curious to find out how ice-cream prata is made, check out this video clip:



TRUTH:
Quite evidently, the way ice-cream is presented is just as important as the taste of the ice-cream itself.

OPPORTUNITY:
Inspire new ways of eating ice cream .
Invent the next banana split.