Monday, March 24, 2008

Ice Cream is the Answer.



Sore throat? Top of the class? Broken heart? Good behaviour? Feeling hot? Tough day?

Whatever the issue - good or bad, reward or consolation - ice cream seems to be the answer.

When things go wrong, ice cream may not solve the problem but it at least makes you feel better for a moment or two.

When things go right, ice cream is the perfect not-too-serious reward.

Opportunity: Give people an ice cream answer when nothing else will do.

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