
Sore throat? Top of the class? Broken heart? Good behaviour? Feeling hot? Tough day?
Whatever the issue - good or bad, reward or consolation - ice cream seems to be the answer.
When things go wrong, ice cream may not solve the problem but it at least makes you feel better for a moment or two.
When things go right, ice cream is the perfect not-too-serious reward.
Opportunity: Give people an ice cream answer when nothing else will do.
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