Everyone has a childhood ice cream story. Amanda is from Alaska, but her story is one we've heard around the world;
“I hated brussel sprouts when I was little, I mean who doesn’t. But I was willing to go through all that pain and suffering just for a big bowl of ice cream that lay at the finish line... It was just so worth it.”
The thing is, when we grow up there's no one to hand out the rewards, so we treat ourselves. For adults ice cream is like a little pat on the back for our inner child.
Opportunity: Reward all the good kids in the world - big and small.
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